Increase Sales With These Excellent Restaurant Marketing Ideas
If you own a restaurant, you know how important restaurant marketing is. Good marketing can help you to boost sales, enhance public relations, gain customer loyalty and get your restaurant through tough times when business is slow. Below are some simple techniques that you can implement right away to achieve marketing success!
Create an Email Club
You may think that only big restaurant chains need email marketing. However, local restaurants can benefit from it too. An email club will enable you to easily notify your customers of special promotions, help to you to cross sell and upsell your products and more! Customers these days are faced with a wide variety of choices. To increase your sales, you must catch the attention of your customers and an email club is one of the easiest ways to do so.
To encourage customers to join your email club, entice them with incentives like special offers and promotions that are only available for members. You can also offer them an immediate discount for signing up when they are paying for their meal at the cash register. Just remember to ask them with a smile and not to pressure them. Another tip to make more people sign up is to ask for less personal information. Their first name, last name and email address is sufficient.
Set Up Online Ordering and Delivery
Another great way to increase sales is to make it easy for your customers to order pick up and delivery. The more convenient it is for them, the more likely they will be to order from your restaurant. It will even increase customer loyalty and the chance of impulse purchases!
Research shows that 90% of customers make the decision to try a new product or service based on good reviews. Increasing your restaurant reviews and making them easily accessible by your customers will be excellent for boosting your sales.
You can do so by adding links to review sites, like Yelp, UrbanSpoon and Google Plus, on your website. You can also ask satisfied customers to drop you a good review through email. Be sure to provide them with the link to the review site to make it as convenient for them as possible. Connecting with your customers by asking them for a review also helps to build customer loyalty.
Make your Website Mobile-Friendly
A mobile-friendly website with a responsive design allows your customers to easily view your website without pinching and zooming. It also allows your customers to conveniently make an order or directly call your business.
People these days like to search for restaurants using their mobile phones, whether online or through apps. Research has shown that more than two-thirds of customers will leave a website that is not mobile-friendly. Similarly, more than two-thirds of customers will choose not to purchase from a restaurant that is not easy to order from. About 50% of customers will choose to purchase from another business if they cannot call a business directly using their mobile phone. That is why a mobile-friendly website is essential for your restaurant to remain competitive.
You can create a mobile responsive website by using features like Yelp review integrations and click-to-call. Offering coupons or specials on your website will also lead to faster or impulsive purchases from customers, allowing you to increase sales.
Now that you know these simple marketing tips, don’t wait, use them today!